Privacy Policy

Introduction and Effective Date

This Privacy Policy explains how myempire collects, stores, uses, and shares personal information from players who access our online casino services in Australia. This policy is effective as of 1 January 2026 and was last updated in 2026. By creating an account or using our services, you acknowledge that you have read and understood the practices described below.

Information We Collect

When you register an account with myempire, we collect personal details such as your name, date of birth, address, email, phone number, and payment information to verify your identity and comply with responsible gambling obligations. We also gather transaction history, gameplay activity, device information, and IP addresses. Additional information may be collected during identity verification or customer support interactions.

Cookies and Tracking Technologies

myempire uses cookies, pixel tags, and similar technologies to recognise your device, remember your preferences, and improve site functionality. These technologies also support analytics tracking, allowing us to understand how players interact with games and promotions. You can manage or disable cookies through your browser settings, though this may affect certain site features.

How We Use Your Information

We use collected data to operate your account, process deposits and withdrawals, personalise promotions, and communicate important updates. Information is also used for fraud prevention, security monitoring, and compliance with age and identity verification requirements. Aggregated and anonymised data may be used for internal analytics and service improvement.

Sharing Data with Third Parties

myempire shares personal data with trusted third-party processors, including payment providers, identity verification services, analytics platforms, and customer support tools, solely to facilitate our services. These partners are contractually required to protect your data and use it only for the purposes specified. We do not sell your personal information to unrelated third parties for marketing purposes.

Data Storage and Security

We implement technical and organisational measures, including encryption and access controls, to protect your data from unauthorised access, loss, or misuse. Data is stored on secure servers, which may be located outside Australia, and is retained only for as long as necessary to fulfil legal, regulatory, or operational requirements. Despite our safeguards, no method of transmission or storage is entirely risk-free.

Your Rights to Access and Delete Data

You have the right to request access to the personal information myempire holds about you, as well as to request corrections or deletion where legally permissible. Certain records, such as transaction history, may need to be retained for regulatory or anti-fraud purposes even after account closure. To exercise these rights, you may contact our support team through your account dashboard.

International Data Transfers

As myempire may work with service providers located in other countries, your personal data could be transferred and processed outside Australia. We take reasonable steps to ensure that any such transfers maintain a comparable level of protection, consistent with recognised data protection standards including principles found in GDPR where applicable.

Updates to This Policy

We may revise this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. Any updates will be posted on this page with a revised effective date. We encourage players to review this policy regularly to stay informed about how myempire handles their personal information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, you may reach out to myempire's support team through the contact options available on our website. We aim to respond to all privacy-related inquiries in a timely and transparent manner.